26 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JULY 1, 2020
Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. We ruled out jumping insects like grasshoppers (not friendly enough) and mammals that already represented other on-demand businesses (rabbits for example). Buttercloth was born. It was just natural. But I stuck to my gut feelings.
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