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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. My guess: poor results & low demand – crowdspring.co/1gY63vJ. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. ReadWrite – crowdspring.co/1ekm5xR.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Running up big losses or trying to grow extraordinarily fast through paid marketing initiatives that have long payback periods will be the kiss of death for you.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

There isn’t a sales problem, the problem is that marketing just did not understand its customers and how to create demand or position the product. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Now the VP of Marketing starts sweating.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.

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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Today, Knewton delivers test prep courses for the GMAT, LSAT, and SAT that bring the brightest and most experienced teachers directly to students worldwide via a live and on-demand online video classroom. Tags: First Round Capital Venture Capital & Technology nextNY.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

She has spent twelve years in startups and built three successful companies without venture capital backing. The rise of the on-demand webinar has happened over the last ten years. We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. This is John Jantsch.