Remove Design Remove Leadership Remove Naming Remove Product Name
article thumbnail

[Interview] Robert Morton, Toronto Business Leader and Former Home Capital Executive On New Product Development

YoungUpstarts

He works with established companies and entrepreneurs alike to help them develop, shape and launch new products. Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds.

article thumbnail

Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? Adventurers – love nonconformity, spontaneity and leadership.

Design 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. his next article on SuperMac, “Building the Killer Team – Mission, Intent, and Values&# , Steve further pounds the table on some principles of leadership that I think are [.]

article thumbnail

Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

The name of your company and your logo are two creative elements of your brand, but your brand is much more than the name and logo. A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. image credit: Ludwig Gatzke ).

Naming 123
article thumbnail

Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Link product to a high-involvement issue. Information market leadership. So build relations with humans and don’t throw information blocks into a faceless audience. Engagement rate growth.

article thumbnail

Naming: Ten crucial questions when naming your business, product, or Web site

www.rhymer.com

FREE Naming. Rhymer Home > Naming > 10 Questions When Naming. Ten crucial questions when naming your business, product, or Web site: Who are my consumers? What am I naming? What type of a name do I want? How long should the name be? Do the sounds in the name have the right appeal?

Naming 40
article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

LinkedIn can provide the best product and be the strong market leader in this space. We have evidence that we’re en route to market leadership. The other purpose of this slide was to demonstrate market leadership by showing that important organizations were coming to talk to us.