Remove Differentiation Remove Lean Remove Product Development Remove Technology
article thumbnail

How and Where to Write About Technology in Your Business Plan

Up and Running

Often, a business plan introduces a new technology that requires some explaining. On one hand, as a reader of business plans for investors, I see way too many business plans that ask a reader to wade neck-deep through technology to get to the business. Establish technology as a differentiator, when it is.

article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Product development. New channels.

Marketing 115
article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Markets with Invention Risk are those where it’s questionable whether the technology can ever be made to work – but if it does customers will beat a path to the company’s door. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product. (The

Vertical 162
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

But because paid traffic is fundamentally a bidding war, its important that you have a differentiated ability to monetize customers better than other people who are bidding for the same traffic. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

article thumbnail

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.