Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Outbrain is currently installed on more than 100,000 sites and generates more than 85 billion page views per month.

Small Business 73

Small Business Audience Channel Direct Marketing 73

Rob Go

AUGUST 10, 2011

As LinkedIn , Zynga , Groupon and other Web 2.0 This naturally leads people to speculate on the still private financials of other Web 2.0 However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree. leaders such as Facebook and Twitter.

Advertising 62

Advertising Valuation Channel Distribution 62

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 27, 2016

You have to make it incredibly easy for people to remember you and find you on the world wide web, and that means being one click away when interacting with your audience. Email remains one of the most cost-effective channels for marketing departments all around the world. It sounds so simple, yet it’s often an overlooked step.

Channel 100

Channel Social Media United States Email 100

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. To get into the property market you have to get loans of hundreds of thousands of dollars. This was before Facebook or anything like that. He really loves small business.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 62

Social Media Public Relations SEO Lead Generation 62