YoungUpstarts
OCTOBER 3, 2019
Inadequate Mobile Optimisation. The statcounter.com data shows that over 50% of your site’s traffic will come from a mobile audience. Whether taking the DIY approach or using a professional web design service, mobile optimisation is vital. . Besides, you’d never reach an audience of that size through other direct marketing. .
Startup Professionals Musings
OCTOBER 2, 2018
Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Set specific objectives, budgets, and metrics for each one. every month.
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ConversionXL
JULY 3, 2020
If you take a random article on The Washington Post and load it into Google’s Mobile-Friendly Test , you can see that Google has no issue crawling or rendering the content: That’s because the Google Mobile-Friendly Test uses the real Googlebot user agent and IP. Lead-ins with content in HTML or structured data for Google only.
Occam's Razor
JANUARY 30, 2012
When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.
Startup Professionals Musings
JUNE 15, 2016
Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Firing randomly to see what sticks doesn’t work.
Occam's Razor
MAY 27, 2015
Mobile web is dead. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Own existences are usually your desktop and mobile websites and your mobile apps. Mobile web is dead. A big chunk of the time on mobile is spent on mobile applications.
ConversionXL
JULY 11, 2016
Report tangibly and make content marketing comparable to direct marketing channels. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Mature your metrics. Retarget and measure!
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