Distribution Partner Sales Cycle Viral 
Both Sides of the Table
OCTOBER 19, 2009
I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).
ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. Stay on brand.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. If you’re targeting new markets, you might need to partner with a third-party data company, like Snowflake , to learn about your potential customers. Obsessing over going viral.
YoungUpstarts
SEPTEMBER 13, 2018
Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Content doesn’t have to “go viral” to benefit your business.
mashable.com
SEPTEMBER 22, 2008
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