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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Filter Creation.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If they are like every other company that obsesses with PPC and Yahoo!

Analytics 122
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Usually not both.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: . #4: Search Engine Data.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Preferences, intents, etc. Image Credit.