10 Innovation Myths For New Venture Founders To Avoid
Startup Professionals Musings
JULY 14, 2019
Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage. Everyone thinks they know how to make their innovation into reality, but I can’t find much deep research on the subject.