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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.

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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I was at a dinner about a year ago with a few VCs and startup founders. I played Rage Against the Maching “ Killing in the Name Of.” What guerilla tactics do you want to use? The topic of FourSquare came up. None of the VCs were investors in FourSquare. So I played Lenny and … I got boo’ed. Eff you guys!

Startup 313
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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

What are the terms of their relationship with the founder? I’ve also asked this question on Quora.There, I ask for advice on how to best structure this for all parties: The development shop, the founders (outside of the dev shop), and potential outside investors. What are the timelines? The discounts? The cliffs? The fine print?

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How to Attract Talent to Your Start-up

www.inc.com

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." Instead, the takeaway message for recruiting is: play to your strengths (in Meebos case, its networking), be active, not passive, and get your name out there. Create an Inc.com account: Home Magazine Blogs Ask Inc.

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How to Start a Travel Agency

Up and Running

I’ve interviewed several founders of successful travel agencies who can give you the advice you need to get started, and I’ve also included plenty of links and resources to help you work through the process of starting your own travel business. Naming your business and applying for a Federal Tax ID number.

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Lead Conversations to Replace Lead Funnels

Duct Tape Marketing

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic. Questions I ask Danny: How did you reach the name Mirasee Marketing for your business? Tweet This.

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Beware The Consultant

infochachkie.com

One startup I joined was very proud that they had been ‘accepted’ as a client by a prestigious Silicon Valley law firm whose name rhymes with a type of pasta (they are lawyers after all, so I have to be careful here…). The firm, (did I mention that the name rhymes with a type of pasta?) Remember – your adVenture’s time is precious.

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