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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

We discussed guerilla p.r., Before I end, let me also point you to an interview we're running on my blog with Naval Ravikant, founder of AngelList , which you may find enlightening. The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels.

India 119
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Where LinkedIn Works for Me

SoCal CTO

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Technology Jobs in Southern California – a Rebound.

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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I was at a dinner about a year ago with a few VCs and startup founders. What guerilla tactics do you want to use? And that has had me thinking about the tech sector and how dismissive both startup teams & VCs can be about both their competition and the “hot” companies in any sector. The topic of FourSquare came up.

Startup 313
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Micro Case Study: One of the greatest examples of a successful guerrilla marketing tactic I have ever heard was from Pinterest founder, Ben Silbermann. Essentially, you want to get your product directly in front of your ideal customer without spending a whole lot of cash. The premise was to bring reality back into online dating.

Marketing 156
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How I Got My First Customer: I Guerilla-Marketed My Way Onto TV

Up and Running

Gregory Doring and his wife Adrienne are the owners and founders of Berry Sleepy , the first all-fruit, healthy sleep aid. A local talk radio host saw the TV story and had us on his show the following week. It was all an unbelievable kickstart to our venture.”. Do you have a great story about how you did it?

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The Story of How/Why K9 Invested in Pragli

K9 Ventures

Because, to rent a U-haul, put a banner on it and park yourself in South Park is about as good as it gets for Guerilla Marketing. My inclination was that “this is a team of scrappy founders, and I like how they think.”. Doug and his co-founder Vivek Nair , were not planning on raising any venture capital money yet.

Cofounder 127
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What’s the problem with too much funding?

Version One Ventures

As Paul Graham said , “startups take off because the founders make them take off. A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center.

Guerilla 158