article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Instagram is a textbook example.)

article thumbnail

Entrepreneurs Need Market Data to Back Their Vision

Startup Professionals Musings

Most startup founders know exactly what they want to design and sell, and they are personally convinced that everyone will buy one. Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips.

Marketing 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Credible Market Research Without a Consultant

Startup Professionals Musings

Most startup founders know exactly what they want to design and sell, and they are personally convinced that everyone will buy one. Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips.

Marketing 221
article thumbnail

Many Startups Stumble on International Cultures

Startup Professionals Musings

Although the Internet gives you pervasive reach, it hasn’t reduced the world to one locale for your business. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Have you properly factored international into your product or service?

article thumbnail

International Cultures are Key Business Challenges

Startup Professionals Musings

With the advent of the Internet, it’s easy to think of the world as one locale for your business. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish.

Brazil 121
article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

The internet. See Also: Got “Founder Fit”? If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! The toothbrush.

article thumbnail

How to name your product, service, or startup

www.volkside.com

Founder bio. Great ramp-up experience on the new Flickr photo page » < Blog < Home How to name your product, service, or startup. Enjoy your naming! Naming resources. Articles and blog posts: Mashable (2010): How To: Pick the Perfect Name for Your Startup. Guy Kawasaki (2007): How to Name a Name.

Naming 40