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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand.

Marketing 316
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time.

PR 103
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Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Martin – Harvard Business Review – [link]. 5 Things Founders Don’t Talk About | Forbes – [link]. “As a founder, your job isn’t to make a great product. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link].

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. The Greycroft event was a 10 out of 10 so I’ve diligently taken notes. We learned this weekend that it was named after his East Hampton home.

PR 279
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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The embedded presentation above is filled with valuable data on the state of the Internet and trends in technology around the world. How to Outsource without the Headache | by Frank Gruber in Tech Cocktail – crowdspring.co/1hyLg7A. The Tech Talent Wars: Homegrown Heroes or Pricey Free Agents?

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Twitter Link Roundup #203 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Book Review: Remote by Jason Fried and David Heinemeier Hansson – crowdspring.co/1gYIIgT. Book Review: Remote by Jason Fried and David Heinemeier Hansson – crowdspring.co/1gYIIgT. Interesting perspective on lack of women founders - crowdspring.co/1dfjDxu. Wrote a Negative Online Review?