France PR Product Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Cracking the Code
JANUARY 16, 2012
members in France ( www.covoiturage.fr ), the UK ( www.blablacar.com ) and Spain ( www.comuto.es ), this company is changing the way people travel on the old continent, becoming a very compelling alternative to trains and planes. S&M productivity (CAC ratio) for the SaaS 13 Index. Popular Media: the key to viral marketing.
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mashable.com
MAY 9, 2011
a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. ); // Welcome to Mashable!
mashable.com
MAY 28, 2010
Frances McInnis is a journalist and crossword enthusiast based in New York City. There’s a spectrum from descriptive names which speak directly to a product benefit or attribute, to empty vessel names, where it doesn’t mean anything about the product that we’re talking about.&# Others, were great ideas.
mashable.com
OCTOBER 11, 2011
10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. The launch of a new product, feature or offering.
ConversionXL
OCTOBER 14, 2021
Brand awareness can be influenced by negative factors such as scandals and product recalls, and while a brand can be well-known, this doesn’t necessarily mean they have a strong reputation. On a scale from 0 to 10, how likely are you to purchase [product] form us again? For how long have you been buying [your product]?
Cracking the Code
JANUARY 22, 2009
The company had the chance of selling a very sticky product to large customers paying upfront, so there was no need to improve the sales bonuses based on cash collection and multi-year contracts. Thanks for sharing Sophie Dupont Business Development Director SD-Efficiency Paris - France. Posted by Philippe Botteri. at 11:17 AM.
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