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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. They need to be able to communicate as a peer to engineers and management. ); // Welcome to Mashable!

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. I’m the founder, ex Hewlett-Packard Director of Advertising and former SVP at Millward Brown (global brand/ad research firm owned by WPP). link] leehower. A lot has changed.

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

The phone rings - it was the staffing manager: "Philippe, come in my office, your life is gonna change!". Done deal: after a quick syndication with the kitchen team (their job was at stake, so they were easy to convince.), Yes, for a couple of years, after which the new plant manager decided to outsourced the whole thing.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. Building platforms.

Analytics 149
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5 Hot Ecommerce Trends to Watch

mashable.com

It would take an article in itself to fully compare the benefits of these (and other popular ecommerce site providers), but suffice it to say they both offer options for businesses that do not wish to manage the technical aspects of their ecommerce storefront. viral video. viral videos. Global Syndication Partners.

eCommerce 101
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

Amidst an increasingly connected world, globalization is the order of the day. However, while the benefits are many (including more efficient communication and greater potential for collaboration), today’s digital age can put increased pressure on young businesses to expand globally — and to do so quickly. from France.

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