Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
Consumer Barometer was created by IAB Europe with TNS Infratest and Google as partners. It is a repository of global data that has as its primary purpose to quantify the role of digital in the consumer journey from research to purchase. and mobile intent to purchase (I love this data). Getting the data is a simple two-step process.
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