What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. The PR person or agency is able to identify the right distribution plan for content. Difference between content marketing and PR .

PR 58

The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

PR 155

Trending Sources

Marketing, Branding, PR, Advertising. Oh, My!

Inc Startups

While they often get lumped together in industry types or job descriptions, marketing, branding, PR and advertising are not all one and the same

5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. You can then subtly weave your PR efforts into it.

?5 PR Myths Small Business Owners Should Ignore

YFS Magazine

Have you ever heard someone say, "PR is the same thing as advertising. Grow Marketing & Sales hiring a pr agency marketing PR pr strategy public relationsIt is a one-off thing and does not have any impact on the growth of my business.".

5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Rather than wishing you had a larger marketing budget, use these five tips to generate press exposure. Grow Marketing & Sales marketing media pitch PR public relations

Media 30

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2:

PR Expert Reveals Why Entrepreneurs Should Manage Their Own Brand Visibility

YFS Magazine

In today’s hyper-connected world, being able to effectively manage your own PR is no longer a nice-to-have, but a must-have if you want to set yourself apart. Grow Marketing & Sales marketing PR public relations publicity

5 Online Marketing And PR Tips For The Lean Entrepreneur?

YFS Magazine

When you don’t have the money to spend on marketing; then the time becomes an even more valuable resource. Grow Marketing & Sales content marketing marketing online marketing

PR 25

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 101

5 Money-Making Marketing Tips For Startups

YFS Magazine

Grow Marketing & Sales marketing marketing strategy PR public relations starting a businessWhen an entrepreneur decides to launch a startup, multiple challenges and roles.

Million Dollar PR On A Dime


Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales. Your local market, on the other hand, provides a perfect opportunity for exposure. A local story can extend well beyond your local market.

Marketing and PR Shouldn't Fight

Inc Startups

People often confuse marketing and public relations, but they''re very distinct functions. Here''s how to make sure the two complement each other well at your company

How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

5 Ways To Know If Your PR Is Paying Off

YFS Magazine

Here's a user-friendly field guide that takes the mystery out of the PR measurement process by pointing to some tangible outcomes of a successful PR strategy. Grow Marketing & Sales marketing PR pr strategy

Sales 14

How To Do Your Own PR — 3 Tips For Startup Founders

YFS Magazine

In order to grow, most entrepreneurs need to invest in PR – though, it doesn’t necessarily have to be a financial investment that comes with hiring an outside firm or consultant. Grow Marketing & Sales media coverage media pitch PR public relations

5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.

Media 27

This Marketing Tactic Is Making Traditional PR Obsolete

Inc Startups

Here's why content marketing is replacing the press release

PR 36

PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. Grow Marketing & Sales brand storytelling branding holiday holiday business tips holiday marketing holiday selling tips marketing PR public relations

3 Ways to Maximize the Value of Your Brand's PR

Inc Startups

Leveraged effectively, PR is one of the best tools in your marketing arsenal. MarketingHere's how your company can make the most of your earned press.

PR 25

Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Define the Mission of Marketing Communications. Marketing communications is a subset of the Marketing department’s mission.

Don’t Forget SEO in Your Content-Marketing Strategy

Rembrandt Communications

Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now. The post Don’t Forget SEO in Your Content-Marketing Strategy appeared first on Boost sales with BtoB Content Strategy and PR here.

6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point.

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

One of the first things to go, in most budgets, is marketing. After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience.

Do Your Own PR

Mike Michalowicz

Let’s get this straight right now: PR stands for Public Relations. Too many entrepreneurs think it is simply a different word for marketing. Marketing is marketing. This is how you can do your own PR: Know Thy Journalist.

PR 13

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kelly Marsh – Enjoy!

PR 29

How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR on a limited budget – So, should you use an external firm? Some final thoughts on PR.

The Truth About PR -- It's Meant to Be Promotional

Inc Startups

As someone who leverages both PR and content marketing, I will never deny the value of these strategies. But relying on PR to promote yourself without a content marketing plan won't help you influence behavior in the long run

PR 27

Startup PR Tip: To Get Press, Don't Pitch Your Product


Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency. For example, here’s a pitch from a PR professional. In the example above, the PR pro didn’t offer readers anything.

PR 60

Why No Company Is Too Small or Too Localized for PR

Up and Running

But in reality, any company of any size can reap the many rewards of establishing a PR presence. When you neglect PR, you prevent your brand from receiving key media exposure that establishes it as a legit player in its space. However, PR isn’t a tangible thing you purchase.

4 Tips For Entrepreneurs Who Want To Do Their Own PR

YFS Magazine

When you work for yourself and you're just starting out, it is often up to you to market your business and get it "out there". Grow Marketing & Sales marketing media pitch PR pr strategies press release public relations

PR 16

5 Common Mistakes Made By Content Marketing Beginners


Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing. It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that.

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Combine content efforts for the best results!

SEO 22

You Sell You: How To DIY Your Early PR Presence


It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. Here are four ways to take a DIY approach to PR: 1. Elliot Tomaeno is the founder of ASTRSK , a PR agency based in New York City. by Elliot Tomaeno, founder of ASTRSK.

PR 24

Do Your Own PR

Force of Good: a blog by Lance Weatherby

And I had an interesting conversation with a pair of entrepreneurs the other day about press releases and marketing. Somewhere along the way it came up that they had dropped a low four figure amount on a PR agency to help them with their release and to create a list of potential writers to contact. Do your own PR. Marketing Startups So I am spending more and more time these days advising concept stage and seed stage startups.

PR 17

What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Make the story be about your market. Have a PR Strategy.

The Success of PR and Content Marketing Aren't Mutually Exclusive

Inc Startups

PR and content have their respective benefits; you can see wins using either approach. MarketingBut they work better together than they do independently.

PR 9

10 Essential PR Tips for Startups


Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google Plus Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. 10 Essential PR Tips for Startups.

16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why.

Things To Consider Before Hiring A PR Firm


I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

PR 20