Duct Tape Marketing

DECEMBER 23, 2019

You hire a marketing person to handle routine things that include both sides of that coin, from writing content to doing social posts to getting reviews to making Instagram posts. Those are all things that I think you should have an internal resource to do, but the secret ingredient is to marry that with a strategic marketing partner.

Small Business 70

Small Business Marketing Audio Technical Review 70

Hearpreneur

JANUARY 20, 2021

Complex and high asset divorces will continue to hire divorce attorneys and divorce professionals for years to come. Additionally, I have a lot of conviction that influencer marketing is going to play a huge role for consumer brands, but that it won’t look or feel quite like what you think of when you think of influencer marketing today.

Entrepreneur 150

Entrepreneur United States Software Review Technical Review 150

Hearpreneur

SEPTEMBER 9, 2015

Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference. We even had one partner come and start working inside our office. Image Credit: Desmond Lim.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

OnlyOnce

SEPTEMBER 6, 2010

“ His three things (worth reading his whole post anyway) are set vision/strategy and communicate broadly, recruit/hire/retain top talent, and make sure there’s enough cash in the bank. Spend time with customers and channel partners. Otherwise, you lose all the leverage you have in hiring a team. Run great meetings.

Pay to Play 134

Pay to Play Salary Leadership Metrics 134

Duct Tape Marketing

FEBRUARY 16, 2022

Let's say they're coming from corporate America, they got their golden parachute or they're sitting on a bunch of money and they think I'll just hire some, uh, funnel expert or guru and spend 30 or 50 grand and that'll handle it. I'll pay them. I'll pay for the referral. I know it sounds like common sense and just doing it.

Reputation 96

Reputation Advertising Networking Programming 96

Duct Tape Marketing

JANUARY 8, 2020

What’s the financial metric that says I can hire another person? John Jantsch: Well and it’s really interesting because there are a lot of organizations, pretty good sized organizations, that haven’t done a senior marketing hire because they’re afraid of it. I’ve owned my agency for 30 years.

Marketing 30

Marketing Management Hiring Community 30

This is going to be BIG.

NOVEMBER 16, 2023

That’s how it feels when your hot deal from two years ago winds up running low on cash and gets into a pay-to-play round that wipes out the cap table. Chetan Puttangunta from Benchmark responded by highlighting the sheer effort of one of one of his colleagues: “My partner Peter Fenton is the best board director I’ve ever worked with.

Non-Compete 97

Non-Compete Cofounder Cap Table Reputation 97