Remove category strategic-planning
article thumbnail

10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Lack of a marketing plan. Simply knowing how your business runs and what products or services you offer is not enough to plan your next marketing move.

Marketing 109
article thumbnail

20 Entrepreneurs Share Their #1 Goal for 2021

Hearpreneur

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. As employers prepare to accelerate their plans for scaling automation and robotics due to the Covid-19 pandemic, the timetable for reskilling and upskilling the laborforce has tightened.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beware The Consultant

infochachkie.com

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

Equity 40
article thumbnail

In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

Everybody was doing marketing blitzes, over-paying to steal the best staff, pimping out urban offices to the nines , and hiring in a frenzy. There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Everybody was raising a shit-ton of money.

Turkey 302
article thumbnail

Small Business Marketing Insights for 2020

Duct Tape Marketing

Instead, I want to cover what I think are the insights for 2020 to give you some things to think about, that can actually add to what may be your long list of planning elements. Those are all things that I think you should have an internal resource to do, but the secret ingredient is to marry that with a strategic marketing partner.

article thumbnail

Thursday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

article thumbnail

Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

The cost of hiring an agency, of course, can easily be out of reach for smaller businesses and newer vendors without thousands of dollars to spend each month to secure their place in the digital world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. The result?