Leadership PR Technical Review Vertical 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR. I couldn’t care less about those.
Steve Blank
APRIL 2, 2009
We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Inside the covers of these publications our customers had said that it was the product reviews that most influenced their buying decisions. Theoretically, that’s why I hired them.
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ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).
Steve Blank
AUGUST 24, 2009
Their national technical means of verification made the world a safer place and hastened the end of the Soviet Union and the Cold War.) Is this behavior an outlier or is it the norm in the PR industry? Reply DK , on August 24, 2009 at 4:01 pm Said: I am shocked, shocked that PR firms try to game the system!
crowdSPRING Blog
APRIL 13, 2010
These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! PR for Startups – [link]. Build a technology company without a tech cofounder – [link]. Build a technology company without a tech cofounder (by @BeckyMcCray ) – [link].
crowdSPRING Blog
APRIL 13, 2010
These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! PR for Startups – [link]. Build a technology company without a tech cofounder – [link]. Build a technology company without a tech cofounder (by @BeckyMcCray ) – [link].
Steve Blank
MARCH 19, 2009
What reviews did they trust? They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Now we knew what was a make-or-break publication and review and what we could pass on if we didn’t have the time or resources.)
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