Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing.

Lean 259

Lean Silicon Valley Startup RSS 259

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. What did they think the leaders most important attributes were? It would be great to know how they got news and information about new products and new companies. What magazines did they read?

Silicon Valley 206

Silicon Valley RSS Software Review Technical Review 206

crowdSPRING Blog

APRIL 17, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! In Newark, a Vertical Indoor Farm Helps Anchor an Area’s Revival nytimes.com/glogin?URI=htt…. The Executive Coach’s Guide to Hacking Leadership bit.ly/1yWvgiO.

Small Business 48

Small Business Design Social Media Startup 48

Steve Blank

SEPTEMBER 3, 2009

Looking ahead to the product launch, the marketing group hires a public relations agency to refine the positioning and to begin generating early “buzz” about the company. Doesn’t it depend on vertical market.? Implicit in these materials is the corporate and product “positioning.” Thanks for sharing.

Customer Development 227

Customer Development Developer Silicon Valley Customer 227

Hearpreneur

JULY 1, 2017

Thanks to Rhonda Rees, Rhonda Rees Public Relations Company ! #3 I had writing and blog posts to do, workshops to create, leadership programs to build. Creating the Fiercely Female Leadership Program with two colleagues allowed us to be in the driver’s seat and not have to go by anyone else’s rules.

Entrepreneur 102

Entrepreneur Czech Republic Jordan LLC 102

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. I tried selling my knowledge and services in marketing and public relations and it worked!

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

crowdSPRING Blog

MAY 15, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why there won’t be an Uber in every vertical – buff.ly/1KNtdUj. Are You Tolerating Mediocrity? 10 Ways to Tell crowdspring.co/1bV2FWd.

Small Business 48

Small Business Design Social Media Startup 48

Steve Blank

AUGUST 27, 2009

Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.

Silicon Valley 268

Silicon Valley Product Startup Product Development 268

blog.expensify.com

APRIL 24, 2012

The truth is that the.NET community, outside of the thought leadership at Microsoft and a few outliers (e.g. It’s like arguing against vertical software. What do you give this startup’s chance of success with this kind of clueless leadership? StackOverflow), is anemic. March 26, 2011 at 9:02 am. Randolph Cabral.

Java 107

Java PHP Software Review Coder 107