ConversionXL

APRIL 7, 2020

Podcasting, by design, is ideal for generating awareness and building thought-leadership in your industry. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Brandanew

SEPTEMBER 3, 2015

B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! Working with brands and trying to be aware of the industry trends also exposes us to a lot of brand fails in the content marketing and social media industry.

Marketing 100

Marketing B2B Social Media Michigan 100

Hearpreneur

JUNE 12, 2019

Joel Gascoigne is the co-founder and CEO of Buffer, a social media management platform. I do my best to learn and emulate his distinctive leadership style in my day to day role as Founder and CEO of Harmony Helper. He’d been reading about her on social media. Photo Credit: Matt Benn. Photo Credit: Gil Sommer.

Entrepreneur 86

Entrepreneur Cofounder Los Angeles Leadership 86

ConversionXL

MAY 27, 2022

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events. The average B2B buyer has 27 brand interactions before deciding.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

MAY 8, 2013

Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. But then social media came along and things like Twitter and Facebook made podcasting seem so last decade. Heck, people even starting suggesting that blogging was dead!).

RSS 69

RSS Audio Social Media Syndicate 69

Duct Tape Marketing

NOVEMBER 1, 2017

It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. Robert Rose: No.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. The latter, more social. Focus on thought leadership over hard selling.

Demand 91

Demand Lead Generation PPC Leadership 91

Mike Michalowicz

JUNE 1, 2015

Shama and Tim discuss how you can use social media marketing to turn your business into a profitable one. She is the bestselling author of the Zen of Social Media Marketing and an acclaimed international keynote speaker who’s been invited to share the stage with the world’s top leaders, including President Obama and the Dalai Lama.

Social Media 60

Social Media Media Syndicate Syndication 60

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Demand 64

Demand Tampa Marketing B2B 64

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. recently did a lecture at a Babson MBA summer class on Entrepreneurial Leadership. The process is called mass syndication, or a party round. special "thank you" to the leadership of the VANJ for having me.

Software Review 217

Software Review Startup Venture Capital Technical Review 217