Software By Rob

JANUARY 12, 2010

But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. Is this bad? 13 comments ↓ #1 Rex Dixon on 01.12.10

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Software Review Marketing Startup PPC 55

Up and Running

MARCH 1, 2016

billion in total industry sales. If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Just remember, when you’re pricing your product: Your starting price defines you. Today it is even larger.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Therefore Brazil made it difficult to import products from abroad.

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Brazil Finland Silicon Valley Italy 121

Startup Professionals Musings

JULY 18, 2022

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

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Startup Professionals Musings

OCTOBER 13, 2019

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

Global 235

Global North America Intellectual Property Marketing 235

infochachkie.com

DECEMBER 5, 2011

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40

Naming Technical Review Product Product Name 40

Startup Professionals Musings

NOVEMBER 8, 2017

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

OCTOBER 13, 2012

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

North America 260

North America Intellectual Property Marketing Offshore 260

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. It is also rude. Is it our people?

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Framework Marketing Metrics Audience 163

Startup Professionals Musings

AUGUST 20, 2011

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

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Global North America Intellectual Property Offshore 258

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

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Software Review Technical Review Development Team Review Conversion 48

Startup Professionals Musings

APRIL 18, 2015

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

Global 120

Global North America Intellectual Property Offshore 120

Startup Professionals Musings

JULY 5, 2010

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Find global sources now. Selectively protect your intellectual property worldwide.

North America 223

North America Intellectual Property Offshore Startup 223