crowdSPRING Blog

JANUARY 26, 2011

Keep in mind that people are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Save the music for your restaurant. Personality!

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Web Design Flash SEM 127

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per action (CPA).

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Search Engineer SEM Widget 225

ConversionXL

MAY 11, 2017

Ask your customers who else they considered for the same product or service. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Check the list of presenters and companies running booths at the latest industry conference.

SEO 131

SEO Analytics Conversion Search 131

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

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Search PPC Widget SEO 226

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work.

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Analytics Campaign Search Customer 127

crowdSPRING Blog

MARCH 4, 2014

Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage. You can have a great site design, but if your product photos look terrible, your prospective customers will think twice about buying your products.

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Web Small Business Design Marketing 134

crowdSPRING Blog

JANUARY 4, 2016

After all, your customers ultimately will want to learn more about your company’s products and services, and a dedicated website will help them do so. Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage.

Web 48

Web Small Business Design SEM 48

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team. Match types. The above examples have been non-ecommerce; this one is focused on ecommerce.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. Vista Print – The leading online printing and promotional products provider. SEM Rush – Find profitable key words. The ad service is largely focused on keywords. Further Reading. Advertising category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

APRIL 6, 2009

You have tons of products you sell, a diverse set of services and so on and so forth. They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * You can also use other filters productively.

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Search PPC Matching Analytics 103