ConversionXL

MAY 11, 2017

Ask your customers who else they considered for the same product or service. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Check the list of presenters and companies running booths at the latest industry conference.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query.

PPC 114

PPC Matching Technical Review Search 114

YoungUpstarts

NOVEMBER 6, 2019

Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Do you know your target audience well enough to fully understand the problem, and how your product delivers the right solution? Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Startup Professionals Musings

APRIL 4, 2015

Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

Social Media 120

Social Media Media SEM Startup 120

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., For some of the teams their expectation was if they built the product customers will come. The Nine Teams Present.

Customer 261

Customer Cloud EC2 Channel 261

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. S&M productivity (CAC ratio) for the SaaS 13 Index. Support, support, support!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 2, 2008

A growing startup with a well-run product team will have a history of steady progress. In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. How do you plan for it?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. This is NOT the same as Search Engine Optimization (SEO).

Search 226

Search PPC Widget SEO 226

crowdSPRING Blog

SEPTEMBER 14, 2014

The best of these reduce workloads, improve productivity, increase capacity, and (yes) can pay for themselves through reduced expenses in other parts of the budget. SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Here , here , here , here , and here ).

Small Business 79

Small Business SEM Social Media Mobile 79

Occam's Razor

JUNE 4, 2012

My emphasis was on getting Analysts to move outside the paid search silo, look more broadly at search engine marketing, and to not stop at keywords but rather dive into astonishingly important data elements like Ad Groups, Matched Query Types and more. 2: Campaign Optimization: Matched Search Queries Analysis.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

MARCH 4, 2014

Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage. You can have a great site design, but if your product photos look terrible, your prospective customers will think twice about buying your products.

Web 134

Web Small Business Design Marketing 134

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Audio and Video Production. Transformify uses powerful ML ( machine learning algorithm) to suggest those profiles that are a good match to the employers. Freelancers being incorrectly matched with hiring companies is a common scenario in the freelancing world. 3D Modelling and CAD.

Technical Review 89

Technical Review Software Review Search Portfolio 89

crowdSPRING Blog

JANUARY 4, 2016

After all, your customers ultimately will want to learn more about your company’s products and services, and a dedicated website will help them do so. Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage.

Web 48

Web Small Business Design SEM 48

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. If not, kill the feature and start over."

Product Development 68

Product Development Developer San Francisco Product 68

Occam's Razor

DECEMBER 6, 2010

The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team. Match types. It is exceedingly rare that the SEM team (or, even worse, the Search Agency) is responsible for Bounce Rate. The second party is the person who owns the website (Director). Ad Position.

Analytics 125

Analytics Web Customer SEM 125

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” But more than likely, you’ll eventually dip into using both over time and mix and match strategies when appropriate. Building awareness of a new product or service you offer? Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.”

PPC 81

PPC Small Business Management Advertising 81

Duct Tape Marketing

MAY 4, 2016

Vista Print – The leading online printing and promotional products provider. SEM Rush – Find profitable key words. Socedo – Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow. SpyFu – Download competitors’ profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

OCTOBER 27, 2013

Consumerization of products. Not surprisingly, Google Images is the largest of these systems, allowing users to either type in a term or expression or to upload an image and let the network search for a visual match. The proposed rules seek to mitigate that risk through the income and overall investment limitations.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Up and Running

DECEMBER 18, 2019

Who was your product and services built for? Although not every single person that buys from your company will match these personas to a tee, establishing a sense of who you want to engage with will help you refine your messaging to speak clearly to the type of person that you want your company to attract. What are their pain points?

Curation 96

Curation Social Media SEM Audience 96

ConversionXL

FEBRUARY 5, 2020

Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. You can increase your influence—and charge higher fees—if the quality of the presentation matches the data within. SEM and SEO templates. Tip: Always adjust the color pattern to match clients’—or your own—corporate colors.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

APRIL 6, 2009

You have tons of products you sell, a diverse set of services and so on and so forth. They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * You can also use other filters productively.

Search 103

Search PPC Matching Analytics 103

crowdSPRING Blog

APRIL 27, 2015

Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Related posts: 10 Practical Small Business SEO and SEM Marketing Tips. SEO is simple. That’s right – fire up Excel, and get a brand new clean workbook in front of you.

Search 48

Search Small Business SEO Aggregator 48