6 Demand Generation Metrics To Quantify Marketing ROI
Startup Professionals Musings
JULY 9, 2018
You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.