Occam's Razor
OCTOBER 21, 2013
This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6
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reidhoffman.org
NOVEMBER 12, 2013
It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Identify the right metrics for success.
ConversionXL
AUGUST 14, 2019
Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. This is known as a “join key.” More examples.
Occam's Razor
SEPTEMBER 7, 2010
As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.
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