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Mission Statement No, Purpose Phrase Yes

Mike Michalowicz

What is Fedex’s mission statement? How can a company with a mission as lame as that kick so much butt? The reason is not their mission statement, obviously. The reason is not their mission statement, obviously. It’s the fact that they have a concise, clear, documented, vocalized purpose phrase.

Employee 109
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Why You Need To Humanize Your Brand

Duct Tape Marketing

Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] They cannot just be a nice phrase on the lobby wall. If you would take that beyond the tagline. You can't just say it.

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Why Being Human Is Your Brand’s Biggest Asset

Duct Tape Marketing

Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] And one of the things that, that you are talking about is making brands more human, putting purpose into practice.

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How To Create a Compelling Message With Your Business Plan to Help Sell Your Idea

Up and Running

It serves as the launch pad where you can flesh out your vision and mission statements, house enterprising ideas, and lay the plans for short- and long-term growth. Yes, it’s a marketing and sales element that helps guide your promotional efforts. For instance, simply “making a profit” isn’t a good mission statement on its own.

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What It Means To Humanize A Brand (And How To Do It Well)

Duct Tape Marketing

Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] You have to practice what you preach and you can't just say it, it cannot just be a nice phrase on the lobby wall.

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Rethinking The Words You Should Lose For Those to Use

Duct Tape Marketing

And I just always loved that statement, , Sam Horn (07:48): By the way, and you're wise man. It serves no good purpose. He says, yes, I said, I felt like who's on first? Yes, they do take it into schools, they do take it around the world. So hopefully we'll just keep expanding this message and mission and movement.

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25 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

As an organization that produces art events, the idea that ‘conception’ can also refer to how something is perceived or regarded, also fitted perfectly in line with our mission. The “ex” in LexION represents how our radical mission aims to overturn the status quo. 16 – Define the Purpose of the Business.

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