The Startup Magazine
MAY 31, 2022
Virtual reality marketing, also known as immersive media and augmented reality, provides a significant opportunity for businesses to advertise their brands, generate sales, and improve consumer loyalty and retention. This allows customers to virtually try out a product or service in the comfort of their own homes.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
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Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Startup Lessons Learned
JANUARY 2, 2009
Retention cohort analysis. My son is planning a software product that will take the mystery out of wikis and make the technology easier for consumers to use. The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Funnel averages over time.
Startup Lessons Learned
JULY 3, 2009
The power of A/B testing is so under-exploited in product development, that Im trying new ways to explain its benefits. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. Take a look and let me know what you think.
Startup Lessons Learned
AUGUST 24, 2009
Or follow all of the New York Times columnists equally? This is good news for everyone except those who have huge legacy investments in large-batch distribution. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Does anyone really watch the full NBC lineup anymore?
Duct Tape Marketing
APRIL 27, 2022
Prior to joining Facebook, he was the president of Digital, News, Business, and Sports Properties at Time Inc. John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. where he oversaw TIME.com, CNNMoney.com, Fortune.com, SI.com, and Golf.com. Very early on.
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