article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150
article thumbnail

eCommerce: A VC Story [guest post]

VC Cafe

Outsourcing, for example, is a common thread among many eCommerce companies and supports capital efficiency by enabling dedicated focus. A company will decide what operations are best to keep in-house while outsourcing those that it can “afford” to. Tomer Tzach is a VC turned entrepreneur.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Senior VP of Operations/COO – ROBLOX - San Francisco, CA Tree forts. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. Wooden blocks. Erector Set.

article thumbnail

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. It would be nice if You wanna give us some advises on the recruiting process in Venture Capital Industry. Venture Capital. (3). on a scale of 1-4). on a scale of 1-4). Interesting to see VCs looking at this issue. Anonymous said. Best Massimo.

article thumbnail

Marc Barros on the shift from Product to Marketing/Sales

VC Adventure

Early on, often before you raise venture capital, you want to create a clear picture of what the future looks like. A traditional way to see the world is to divide the company between the functions: sales, marketing, product, finance, operations, etc. A few excerpts here: 1. Make A Clear Definition of Success.

Sales 75
article thumbnail

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). Action : If you’re building a web site: Small portion of your site should be operational on the web. General Marketing, Sales Funnel, etc.

Wiki 316
article thumbnail

Marc Barros on the shift from Product to Marketing/Sales

VC Adventure

Early on, often before you raise venture capital, you want to create a clear picture of what the future looks like. A traditional way to see the world is to divide the company between the functions: sales, marketing, product, finance, operations, etc. A few excerpts here: 1. Make A Clear Definition of Success.

Sales 48