Both Sides of the Table
OCTOBER 31, 2010
But what happened to me and what I think happens to others is that this tacit knowledge of how to sell your company’s products is not as institutionalized as you think. The new hires that you pick up will use your same sales decks created by marketing but will have less impact and you often don’t realize it’s happening.
Rembrandt Communications
JULY 15, 2019
Tips For a Successful Product Launch. As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. 3 Reasons to Include Your Public Relations Team at Product Inception.
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View from Seed
MARCH 3, 2015
Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of companies have products with use cases, features, or general topics they could address in their marketing, so they struggle to pick just one and get initial momentum.
Hunter Walker
JUNE 7, 2014
Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. No One Blog Moves the Needle As Much Anymore: One used to announce and hope for the “TechCrunch effect” where a rush of new users kingmade your product.
The Next Web
SEPTEMBER 7, 2013
Don’t spread your company thin with many mediocre products, even if every other enterprise company is touting 10. Simplicity is not just a key consumer product principle. Companies are tired of fluffy products and want solutions that are easy to comprehend and “just work.”. You are the sales. Focus on the 80% for a while.
Up and Running
JUNE 27, 2018
Simply knowing how your business runs and what products or services you offer is not enough to plan your next marketing move. This statement distinguishes you from your competitors, explains how your product/service improves your market’s lives, and delivers specific benefits that consumers will get from your company.
Both Sides of the Table
OCTOBER 4, 2009
Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.
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