Don’t Forget SEO in Your Content-Marketing Strategy
MARCH 30, 2016
Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now.
Is Your BtoB Content Scaring Customers Away?
OCTOBER 2, 2014
5 Frightening Tips to Avoid at All Cost It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun.
Why Isn’t Your SEO Working?
APRIL 10, 2013
Are you making this one big, search engine optimization mistake? By Melanie Rembrandt Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? You added a bunch of keywords to your site but haven’t seen an increase in site rankings. You paid a big, SEO company to help you, but [.].
How to Create Positive, Word-of-Mouth
OCTOBER 9, 2014
Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […].
5 Fast Tips for Business Success
MARCH 11, 2016
It can be a roller coaster of ups and downs. And whether you are having a really good month right now, or things are not going […].
Debunked! The Top 3 Myths About Promoting A Business
JUNE 2, 2016
They promise to promote your business and increase sales overnight. And if you don’t have experience with search engine optimization or […].
Do You Love What You’re Doing?
FEBRUARY 12, 2015
If not, take this Valentine’s Day weekend to make some changes! It’s almost Valentine’s Day… time to think about the people and things you love. With this in mind, how much do you “love” what you are doing? If there are certain aspects of your business that you just don’t like, I have a few […]. The post Do You Love What You’re Doing?
Why Your Blog Doesn’t Work and How to Fix It
MAY 18, 2016
3 Tips to Turn Your Content Into Sales You write and post blogs on a regular basis, but nothing happens. What’s going on?
The Top 3 Things You Really Need to Know about Search Engine Optimization
AUGUST 22, 2016
Stick to the important stuff and get results!
How to Improve Your Content for the Search Engines… Fast
APRIL 9, 2014
3 No-Cost Ways to Get Noticed Online Improve your content to boost online awareness. As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. And, of course, there are hundreds of services out there ready to help you… from very expensive, full-services to consultants to do-it-yourself […].
How to Get Your Blog Read in 3 Steps
MARCH 18, 2016
Do people really want to hear what you have to say? Today, blogging is a huge part of content-marketing strategy. What’s going on? […].
You have great, BtoB content. Now what?
MARCH 19, 2015
It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of […]. Now what?
Are You Guilty of These 7 Press Release Sins?
FEBRUARY 15, 2013
Save Money and Get Better Results with your PR Efforts If you look on the Internet, you will see some horrible press releases. And the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so, [.].
Are you Providing Customers with Solutions?
MAY 14, 2014
Think about their needs when it comes to SEO content strategy and public relations Recently, I was interviewed on “Black Hollywood Live’s Phenomenal Women” program. It was a lot of fun, and one of the key issues that came up is providing solutions to customers. With this in mind, what are you doing to provide […].
Why SEO Content is Important, Really
JUNE 13, 2013
Content management and good copy skyrocket rankings I know you love the big graphics, videos and short descriptions on your Website. That’s what the competition is doing, and our customers love it.” People only want to read short headlines and move on.” But, are you sure about that? It may be time to check your [.].
Do You Send Out SEO Press Releases?
SEPTEMBER 18, 2013
Tips to boost online awareness fast without spending a fortune Yes, Google just announced that links in your press releases should be marked as “no follow” in order to avoid negative rankings by the search engine. However, that doesn’t mean you should stop announcing valuable news and information online.
How Are You Boosting Buzz for Your New, Business Investment?
JULY 1, 2014
It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and start generating interest and revenue. Where do you begin? Well, it’s […].
Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?
APRIL 7, 2015
Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of […].
How to Know if Your Content Stinks and What to Do About it… Fast!
MARCH 25, 2015
Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your […].
Why Are Customers Leaving Your Site?
MAY 22, 2014
Are you Guilty of These 3 Website Sins? You’ve spent hours creating your website, marketing your products and services and writing content. That means you website traffic should grow, and the sales should be coming in… but they’re not. Why not? Well, you may be guilty of these… 3 Website Sins That Turn Customers Away […].
What is Content Strategy, Anyway?
FEBRUARY 19, 2015
3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. The post What is Content Strategy, Anyway?
Time to Plan for Success!
DECEMBER 4, 2014
Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. This way, you can figure out what […]. The post Time to Plan for Success!
How to Reduce Your Bounce Rate
OCTOBER 2, 2013
Why are customers leaving your Website? If you are watching your Google Analytics, you can tell how long your customers are staying on your Web pages and reading the information. If your “Bounce Rate” is high, your customers are not sticking around long enough to purchase your products and services. This is not good. So […].
Stop the Content Madness and Get Results!
JULY 28, 2016
Take the time to focus and watch your success skyrocket! Google just changed their content and algorithm… again.
The #1 Mistake That Kills Your E-mail Campaign
JUNE 22, 2016
Do you let your e-mail messages go out like this? You’re a small business owner who wants to save money wherever possible. I get it.
3 Tips to Save Thousands of Dollars and Hours on SEO
JUNE 10, 2016
Get great results with content-marketing strategy that works! Sound familiar? Well, don’t worry. You are not alone. […].
How to Avoid PR Scams
FEBRUARY 5, 2015
Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. It sounds great. They are […].
Always Do The Right Thing
APRIL 28, 2016
A few tips to be a happy and successful small business owner.
5 Content Errors That Kill Sales
APRIL 14, 2016
Fix these simple mistakes before they send sales to the competition You worked hard to create the content on your Website, newsletter and blogs.
SEO Keywords, SEO Keywords – Is your Copy Stuffed?
JULY 31, 2011
Woo Hoo! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy. Then, you wait to see your site traffic increase… and you wait… and you [.].
Is Your Social Media Working?
NOVEMBER 5, 2014
Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […].
How to Distribute a Press Release
MARCH 3, 2016
Stop wasting time and money on minimal results. However, this is usually not the case in the United States.
Are You Getting A Great ROI From Your Content?
FEBRUARY 18, 2014
Boost sales, awareness and credibility with the right copy. It’s February, and hearts and flowers are everywhere. With this in mind… Do you “love” the ROI you’re getting from your content? If not, there are three simple things you can do right now to get better results from all of your marketing copy: 1. Shorten […].
How to Avoid SEO Rip-Offs
MARCH 14, 2011
Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [.].
Small Business Public Relations is Not So Small
NOVEMBER 13, 2013
Think Big for Bigger Results. If you are an entrepreneur, you may be looking for “small business public relations.” But the truth is, public relations strategies and tactics are the same for large corporations as they are for small business owners. You both have specific business goals, targeted media members to pursue and the need […].
Exclusive Interview with Rich Woman's Kim Kiyosaki
FEBRUARY 15, 2011
3 P’s to PR Success
JUNE 13, 2012
While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… [.].
Are You Guilty of These 3 Website Sins?
SEPTEMBER 26, 2013
Use Them and Lose Sales! You are busy and do almost everything at your business. I get it. You work a lot of hours and still try to find some time to stay in shape and see your family and friends a little more. And with all of this activity, I’m sure you posted an […].
Do You Need a BtoB Content Strategist or a Copywriter?
OCTOBER 21, 2015
There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. You may just […].
3 Top Tips For Ultimate, Business Success
SEPTEMBER 18, 2015
Are you forgetting these simple tips?