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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. On Twitter , it’s laid back to suit the B2C, creative audience segment. Rather than Scribd telling you how good its product is, it lets its community do the talking.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

At Kindred Bravely, we have two goals: creating maternity and nursing clothes that are beautiful, useful, and comfortable, and building a community of moms who support and encourage each other on the motherhood journey. Financial cushion” is a common expression used to describe a safety net of cash, there to help you out if you need it.

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

Please send them to blog at kaushik dot net. The prize is a delight, you get to win a pack of seven books on online marketing & social media: Six Pixels of Separation , The New Community Rules , The Whuffie Factor , Trust Agents , Crush It! It is the one reason we can't achieve the greatness we so richly deserve.

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How to Use Social Media for Market Research

ConversionXL

It’s also a rare source of candid consumer opinion: 80% of social media posts are about ourselves, and those opinions and beliefs—expressed individually and within a community—are not interrupted or biased by participation in a formal study or company-run focus group. Because it includes your most passionate fans.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. The point is, I firmly believe there’s nothing that Boston can’t do, but there are some things Boston hasn’t decided to do … yet. Card games?)

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Consistently generating a high level of social traffic indicates an engaged and loyal community. Look at which platforms drive the most traffic to understand your core communities. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites.

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