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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Address churn by engaging users. What are their desires?

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Customer churn rate: shows the percentage of customers lost in a given period (e.g., This is also tied to higher customer ratings and less turnover. .

Founder 71
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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. Direct costs show up on the Profit and Loss Statement and can be subtracted from revenue to calculate the gross margin of a company. What Is Net Profit? What Is Cash Burn Rate?

Metrics 60
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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity).

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Analysing cohorts made easy

The Equity Kicker

I’ve been asked how to analyse cohorts by a couple of companies recently, so I thought I’d distill my thinking here into a blog post. For marketplaces and ecommerce companies that means revenues (net of VAT) less any discounts or rebates, the cost of the physical item, delivery costs and the cost of returns.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source. image source.

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Metrics that matter to social platforms (Part 1/3)

Version One Ventures

There are lots of great blog posts and articles out there that talk about social platform metrics. Over the course of the next few weeks, we’ll be diving into each section in more detail in a series of blog posts: Part 1: High-level metrics. Knowing the number of users that have churned allows you to calculate your churn rate.

Metrics 60