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2023-2024 B2B SaaS Benchmarks

VC Cafe

Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services. Monthly Recurring Revenue (MRR) Definition: MRR is the predictable revenue a company expects to receive monthly from subscription-based services.

B2B 78
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Monthly recurring revenue (MRR): an indicator of the health of the company, it shows how successful your business is at growing its customer base and retaining customers.

Founder 71
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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. With lead generation , you cast your net wide to catch lots of fish.

Demand 91
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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. To reframe marketing as an investment rather than a cost center, we must connect all the dots to revenue—but it’s hard to do without the right tools and models to get started. form fills).

B2B 131
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). branded header and tagline.

Retention 106