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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

You have to choose just the right words to convey your unique message to your specific audience. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert. How to identfy your brand's audience, and more! Writing is a tricky business.

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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

It’s important that they adapt to changes in the business environment and shifts in your audience’s demographics or desires. Many small businesses assume that brands start and end with their business name and logo, and overlook all of the other important marketing content that is a part of any substantial branding effort.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. An example: Source : Banner ads on the left and right have strong visibility but zero relevance to the audience (the site is related to gaming). The company’s brand name. A single headline.

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Why You Should Use Localisation in a Globalised World

The Startup Magazine

Customers will be unforgiving and brand image negatively affected if manuals, websites, campaigns and software are not sensitively reproduced in the local language and culture. Localisation is essential to the success of marketing campaigns which cannot succeed if they do not reach the target audience. Ellis and D.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Our mission stems from our passion in creating automotive technology disruption, our vision of a more sustainable future and our belief in astoundingly desirable designs that the Fisker name has been known for all around the world. One day you’re analyzing marketing campaigns, the next your building new products.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. One marketing guru named William Crush came up with a killer idea: create a “temporary” city and the stage a train wreck for an audience of paying spectators.

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10 Tips To Help You Build A Successful Small Business Brand

Duct Tape Marketing

One of the most iconic brands of our time – Apple – was reborn after it launched, in 1997, an innovative campaign inviting people to “Think Different” Today, Apple products are perceived to be better designed, more fun, and more reliable than products from Apple’s competitors. Have a good name and logo.