[Review] Twitter Is Not A Strategy
YoungUpstarts
JANUARY 8, 2015
I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values.
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