Remove 1999 Remove Business Model Remove Distribution Remove Naming
article thumbnail

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” The most underrated piece of marketing advice is that you’ve got to name something,” Drift’s Dave Gerhardt told Leadfeeder. “If It’s conversational marketing.”

Naming 119
article thumbnail

How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had previously raised VC in 1999, 2000, 2001 and 2005. It became a huge kerfuffle with many VC partners writing to thank me for the post, which exposed those that gave their industry a bad name. And then I was mortified – Valleywag figured out which firm had treated me the worst and published their names. Free product.

article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. A business model that requires a strong network effect is a long play. Image source ).

article thumbnail

24 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

After thinking about how much I enjoyed helping her business grow and learning all I could about business structure, marketing, SEO and social media to name a few, I decided to take these new skills and help other small business owners. My company now helps any new or existing business grow and succeed.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Progressive. Image source ). Image source ).

Marketing 121
article thumbnail

Behind Every Great Product

SVPG

But back in 1999, a then very young Netflix based in Los Gatos with less than 20 employees, was on the edge of going bust. Those were the technology-powered innovations that enabled the new, much more desirable business model. Legal wasn't used to distribution via IP enabled devices. The combination is amazing.

Product 60