2000 Analytics Campaign Metrics 
Occam's Razor
MAY 2, 2017
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
MARCH 19, 2020
The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).
ConversionXL
MAY 22, 2017
As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again.
ConversionXL
NOVEMBER 29, 2012
The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Romer analyzed every fourth down that occurred in every quarter of every NFL game from 1998 to 2000. It’s not just baseball.
ConversionXL
MAY 16, 2018
Know the difference between leading and lagging metrics. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? As you can see, leading metrics differ wildly depending on the brand and industry. Why do we test? A/B Testing.
ConversionXL
MARCH 4, 2016
Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Email campaigns, Cold calling. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. Outbound prospecting. Attract relevant people.
Expert insights. Personalized for you.
141 
Let's personalize your content