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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. Cost per lead.

B2B 48
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). .

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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

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Scaling Sales: From Craft to Machine

Seeing Both Sides

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. Many companies will design their sales and marketing machine as a blend of each of these approaches. I''ll discuss each one below.

Sales 50
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8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Create “point” product value.

B2C 136
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How to Come Up with More Winning Tests Using Data

ConversionXL

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. We assess each page for a certain set of criteria: Relevancy: does the page meet user expectation – both in terms of content and design? A rough ballpark would be 2000-3000 pageviews per design screen.