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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. Have a cushion.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. What the big studies have shown. Promotion.

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Which Investors Are Glad To Pay For Mediocre Performance?

David Teten

The firm hires a lot of PhDs to do research and come out with a wonder drug, and then markets it widely with tons of PR. We over-weighted small cap value stocks in 1998-2002. So, asset allocator can always work to add value and decrease costs (or add costs and over-complicate). In fact, Melchisedec is a placebo.

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Lean Business: Lessons from A-Rod

crowdSPRING Blog

Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.

Lean 84
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Cause Marketing on Ice

crowdSPRING Blog

The organization builds awareness through events and outreach – historically their most popular fundraising effort has been their annual Walk to Defeat ALS , which since 2002 has raised almost $200 million in donations. Lean Marketing tips: not-for-profit edition. Small Business and Social Marketing: Time for an Audit?

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Theres a huge opportunity cost in not taking equity," he says. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up. He prefers to work with companies that are building Web-based applications and have relatively low start-up costs. Learn how from the experts at PR Newswire.

Arizona 40