Remove 2002 Remove Differentiation Remove Distribution Remove Software
article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Build systems and processes that enable your team to create and distribute content seamlessly. With enough resources, products can always be copied.

Marketing 109
article thumbnail

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. In 2002 after exiting his second company he was attracted to the variety of being a VC. (6:00 – 7:30).

Vertical 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC: Michael Montgomery (President, Montgomery & Co.)

Both Sides of the Table

He said that there remains a very healthy market for “data oriented&# software companies because the world is moving more toward measurability and software companies with differentiated IP often get a premium in the market. Founded in 2002 and expanded after founders graduated from CMU in 2006. ITA Software.

IPO 242
article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. So when Lulu started in 2002, so about 20 years ago, we just celebrated our 20th anniversary.

article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. Was it massively better software, better companies, better markets? Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king.

article thumbnail

Evolution of a Founder: Lessons I have learned

om.co

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. So from day one, my knowledge about how to do a startup was zero.

Founder 80
article thumbnail

53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. The software license for Google Analytics Standard is free. Cons: The software license for Google Analytics Standard is free. If you want heat maps, there are other free tools.