article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat. Jeff Bezos’s private space technology company Blue Origin was founded back in 2000.

Marketing 109
article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. So when Lulu started in 2002, so about 20 years ago, we just celebrated our 20th anniversary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing. It emphasizes both cloud computing and salesforce.com’s differentiation – they’re not “software.&#. Of course they’re software.

Merger 320
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). Was it massively better software, better companies, better markets? Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. might have been a lot less differentiated. What are the big trends that will drive the next phase of social networks? The Present Era.

article thumbnail

The Most Challenging Part of Becoming a Freelance Developer.

Software By Rob

A better approach is to focus on your strengths and from there determine the method(s) that will work best to differentiate yourself from every other the freelance developers around the world. September 29th, 2009 | Software Development Building your startup? And that’s the position you want to be in. 3 Rob on 09.29.09

article thumbnail

This Week in VC: Michael Montgomery (President, Montgomery & Co.)

Both Sides of the Table

He said that there remains a very healthy market for “data oriented&# software companies because the world is moving more toward measurability and software companies with differentiated IP often get a premium in the market. Founded in 2002 and expanded after founders graduated from CMU in 2006. ITA Software.

IPO 242
article thumbnail

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

The idea was right but the timing was early and required a pivot into being a software company. In 2002 after exiting his second company he was attracted to the variety of being a VC. The in invest in IT (Software + Internet + Healthcare). How did you get into VC? (9:30 9:30 – 11:30). 49:35-51:30).

Vertical 265