Duct Tape Marketing

JUNE 17, 2011

I have no problem doing this, so I’ve started to set up a short code word for each event and I simply say text “event name” to the code and people get a message that allows them to download the slides on the spot while I’m standing up there in front of them. On top of convenience this still offers up a bit of wow factor for participants.

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

APRIL 27, 2011

Denny tackles the question that many small businesses face and that’s “what to do when you’re faced with competition that has more money, name recognition and customers?&# If I were to sum up Killing Giants it would be this – Identify a competitor’s vulnerability and exploiting the heck out of it.

Small Business 59

Small Business RSS Marketing Social Media 59

Duct Tape Marketing

MAY 26, 2011

This is where you can get reports on the pages Google is crawling, where you might have broken links, the status of your site maps and any issues Google might be encountering with your site. [link] SpyFu – As the name implies this tool aims at helping you understand what a site is doing related to PPC advertising and specifically AdWords.

SEO 69

SEO Small Business Marketing Search 69

Duct Tape Marketing

MAY 18, 2011

It could be as simple as lending your name to something that’s already going on, giving away a product or gadget, hosting a Twitter party or something more old school like sponsoring a Late Night at your store where you stay open late and offer some cool (and URL-branded) giveaways and raffles. All rights reserved.

Web 52

Web Small Business Social Media Matching 52

Duct Tape Marketing

MAY 18, 2011

Social Media Explorer is also the name of Falls’s consulting company which focuses on strategic counsel for medium and large companies in the realm of social media marketing, digital marketing, online communications and public relations. He also offers a question-and-answer and learning community at ExploringSocialMedia.com.

Web 36

Web Social Media Public Relations Small Business 36

Duct Tape Marketing

APRIL 28, 2011

John is running a promotion this week where people who order one copy get a $65 basket of goodies including a one year subscription to Inc Magazine, an e-book from the E-myth, A BizBuySell Valuation Report, a 2-hour conference call with John and a $25 Kiva loan in their name. The deal ends this Saturday April 30. 5 Practical Tips for Gett. :

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

MAY 19, 2011

Making sure a new acquaintance retains your name (and the favorable impression you’ve created) is a process you should set in motion right after you’ve met someone. Always address the thank-you note to the person by name. Good follow-up alone elevates you above 95 percent of your peers. Be brief and to the point. Timeliness is key.

Social Media 40

Social Media Programming Small Business RSS 40

Duct Tape Marketing

MAY 16, 2011

His first book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing bestseller. Chris’s blog, [chrisbrogan.com] , is in the Top 5 of the Advertising Age Power150. Mitch Joel Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. All rights reserved.

Small Business 39

Small Business Marketing Cofounder Social Media 39

Duct Tape Marketing

MAY 16, 2011

His first book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing bestseller. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. Follow Mitch here: www.twistimage.com/blog.

Marketing 35

Marketing Small Business Social Media Matching 35