ConversionXL
NOVEMBER 14, 2013
And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). You test the new version against the control, and make sure you feed the test data to Google Analytics, so you can segment the crap out of test results. Web analytics - Google Analytics (or whatever you use) is a goldmine. Web Analytics 2.0
ConversionXL
MAY 27, 2022
The metrics. Vanity metrics are less important. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent. Which have the most potential?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. This is a lot more interesting.
Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Thanks for the insight!
Startup Lessons Learned
SEPTEMBER 13, 2008
In the process, we had also built a simple cohort-based analytics system. And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. You mention "we had also built a simple cohort-based analytics system" Is tihs a commercial/open source systems.
ConversionXL
JANUARY 18, 2022
When someone shares your YouTube video on Twitter, you can track that metric. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear. When Facebook first launched in 2004, it was text-only. Around 77.5%
Both Sides of the Table
JULY 1, 2010
And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. It’s awesome.
Expert insights. Personalized for you.
123 
Let's personalize your content