Remove 2007 Remove Advertising Remove eCommerce Remove Sales
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5 Critical Factors for Optimizing Luxury Ecommerce Sites

ConversionXL

And for nearly 20 years, Ford’s luxury division lost money until it was sold off in 2007. My company focuses on optimization for the high-end and luxury market, and over the years, we’ve learned there are 5 critical factors that will make or break the conversion rate of a high-end ecommerce store. Don’t skip the basics. Image source.

eCommerce 125
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Partner 240
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The Entrepreneur’s Essentials: Introduction

Austin Startup

Many of my industry friends, serving as VPs of eCommerce at large retailers, thought we were crazy. But Amazon was just a small fraction of eCommerce at that time, and was dismissed by many retailers (how things have changed since then). The iPhone wasn’t out yet (that was 2007). But then there was one that launched?

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

And that's, what's gonna happen in business, whether you're in advertising or email or communications or SEO, AI is going to be infused into the software and make it smarter. John Jantsch (09:13): Hey, eCommerce brands did you know, there's an automated marketing platform. That's 100% designed for your online business.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

In 2008, Seth Godin published a list of things that “every good marketer knows” Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” For example, a summer sale or a holiday coupon. Good marketers continue to send unsolicited junk. Tweet It!].

Email 48
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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

One common scenario is this: Company PJ spends $250 million on traditional advertising. The question they'll ask: But how do we know our $250,000 investment in digital (ads plus sites/apps) will drive offline sales? Rather I've had to fall back on my trusty steed: data. :). They know the web is exciting.

Global 136
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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My skills and experience in sales of complicated and expensive IT software combined with my love for visual arts. After working at an advertising agency and learning a wide range of skills from all departments, I decided to take what I learned and the many connections I made, and take a leap of faith. Photo Credit: Eugene Tsyrklevich.