ConversionXL
FEBRUARY 15, 2018
And for nearly 20 years, Ford’s luxury division lost money until it was sold off in 2007. My company focuses on optimization for the high-end and luxury market, and over the years, we’ve learned there are 5 critical factors that will make or break the conversion rate of a high-end ecommerce store. Don’t skip the basics. Image source.
Up and Running
SEPTEMBER 10, 2021
CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. Editor’s note : This article was originally published in 2007 and updated for 2021. Why is customer relationship management so important?
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Both Sides of the Table
MAY 19, 2010
It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Founded in 2007. Time will tell.
Both Sides of the Table
DECEMBER 5, 2010
AOL was controlled by one company and the Internet was distributed. billion in annual subscription revenues not including advertising or eCommerce). They controlled distribution to the masses. In May 2007 there were fears that Google was becoming a monopoly. AOL was closed, the Internet was open. Enter Facebook.
ConversionXL
AUGUST 5, 2014
Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did not have a search functionality that was easy to find. Another survey by SLI which interviewed 160 eCommerce found that 62.5%
The Equity Kicker
JANUARY 22, 2013
Back in 2007 I noted that HMV was the most shorted stock on the London stock exchange and many similar businesses have also gone bust in recent years (Game in the US and Zavvi in the UK spring to mind). Amazon, the poster child of ecommerce success, excels on all three axes. This won’t be a surprise to many people.
Lightspeed Venture Partners
AUGUST 6, 2012
We’ve posted before about how to estimate lifetime value (“LTV”) for an ecommerce business and for a subscription business , and have provided a sample cohort analysis for each ( ecommerce and subscription ). After some mathematical gymnastics, the authors unveil the model they’ve derived: the shifted-beta-geometric distribution.
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