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Want to Know a Secret? Your Customers Do.

ConversionXL

Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. In fact, the secrets that have helped differentiate brands are far more enduring. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. In fact, the secrets that have helped differentiate brands are far more enduring. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault.

Customer 101
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Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs

ReadWriteStart

He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. I asked him to review the TrueCFO project in my Vision India 2020 book. From 2008 to 2010, Mitra was a columnist for Forbes. Anupam has serious segmentation issues.

Spain 115
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The Best Books for Marketers (New and Old)

ConversionXL

Predictably Irrational by Dan Ariely (2008). Hooked by Nir Eyal (2008). Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. pic.twitter.com/LKVk6gx1d5 — Pe:p Laja (@peeplaja) December 18, 2020. Who Not How by Dan Sullivan and Benjamin Hardy (2020). – Dan Ariely.

PPC 134
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

What I find exciting about Freshdesk is that they may be able to do the same thing in customer support that Zoho did in CRM: a drastic downshifting of the price-point of a full-functionality, differentiated, cutting edge customer support solution. From 2008 to 2010, Mitra was a columnist for Forbes.

India 123
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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy , and is author of the Entrepreneur Journeys book series and Vision India 2020.

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Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies

ReadWriteStart

Undifferentiated products are hard to generate excitement and traction around in the highly crowded web, and I suggested they look at DeNovo which sells highly differentiated, limited edition jewelry as a good example of what good merchandising looks like. From 2008 to 2010, Mitra was a columnist for Forbes.