2008 Campaign eCommerce Metrics 
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].
Up and Running
JUNE 29, 2016
Nastygal has had huge success as an ecommerce site. Grow your ecommerce with a fantastic website. Sophia Amoruso, founder of clothing brand Nastygal and author of #GirlBoss, started her ecommerce store on eBay. The #AerieReal campaign took off in a big way. Start a marketing campaign that you care about.
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Occam's Razor
SEPTEMBER 30, 2008
I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. Or performance of email campaigns. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008.
ConversionXL
NOVEMBER 14, 2013
If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Also, vanity metrics are not insightful. Things have changed!
ConversionXL
JUNE 6, 2016
You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. They’re the crux of running an eCommerce site, really. You can send targeted campaigns to promoters, try to convert passives […] The post Can You Turn Detractors Into Promoters?
Occam's Razor
MAY 18, 2010
So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. Paid search.
ConversionXL
APRIL 12, 2017
Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). 2008 process.
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