Remove 2010 Remove Lean Remove Startup Remove Vertical
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. We’ll talk about how to reduce risk in each type of market in the next post.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

However the Customer Development Model and the Lean Startup work equally well for startups on the web. I realized the Customer Development model needs to be clearer in what exactly a startup is supposed to do, regardless of the business model.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. In a startup success isn’t about just execution, it’s how well we could take our original hypothesis and learn, discover , iterate and execute. See part one for the first time it happened. This time it was serious.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

And he recognized it was making his startup feel and act like a big ponderous company. Most decisions in a startup must be made in the face of uncertainty. One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. The same is true in your company.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.